JAKARTA - The Indonesian Basketball Association (Perbasi) said that the sport of basketball offers many business opportunities for athletes who want to continue in it after they are no longer productive in the field of achievement.
General Treasurer of Perbasi South Sumatra (Sumsel) Alvin Kennedy in Palembang, Saturday, said athletes could try out business opportunities including the provision of sports equipment, collectors, healthy food and sport tourism.
“There are so many opportunities if you no longer have a career as an athlete. It could be officials, coaches, referees, or more broadly doing business in the field of sports," said Alvin as quoted by Antara, Saturday, February 19.
By reading the available opportunities, retired athletes should no longer dwell on welfare issues.
In fact, he assesses that a business based on a hobby or a love of basketball can be more resilient. This is because athletes already understand the product supply chain, market products to attract consumers.
Athletes need to be aware that not everyone has talent in sports. For those who are aware of it, he said, it will not be a problem if he 'swerves' into his sports business.
This businessman from Palembang also said he was very interested in managing a business related to basketball. This is related to his work as the administrator of Perbasi Sumsel.
“Sports to grow and develop clearly require funds. So far, the mindset formed is looking for donors, but actually this is wrong. We should look for sponsors," he said.
However, getting sponsors is not an easy matter, because the private sector certainly has certain criteria. "What is clear is that they demand what benefits they can get," he asserted.
Meanwhile, the Secretary General of PP Perbasi, Nirmala Dewi, said that the opportunities in the sports business are quite diverse at this time considering that it is closely related to lifestyle.
Most sports today realize that their children need sports activities to cultivate a sporty character, teamwork and never give up. Parents do not hesitate to include their children in sports clubs by spending some funds.
"So far, basketball based on survey results for teenagers aged 14 to 17 years has become the most popular sport. This means that this can be used as a business opportunity," he said.
In addition, what is no less important is the existence of a lighter in the form of Indonesia's role as the host of the 2022 FIBA Asia Cup and 2023 FIBA World Cup. This can be a golden opportunity for basketball players to work on this sport from a business perspective.
"These two prestigious events can be used as tools for socialization and bringing in sponsors, especially for Perbasi administrators in the regions," concluded Nirmala Dewi.
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