TSRC Research: 5 Will The 2024 Presidential Candidate For Social Media Campaign, Top Prabowo Budget IDR 1.47 M 3 Months Last

Chairman of the Gerindra Party Prabowo Subianto. (Instagram Prabowo Subianto)

JAKARTA - At least five big names for prospective presidential candidates are actively campaigning on social media (medsos) ahead of the 2024 General Election. This is known from the latest research by The Strategic Research and Consulting (TSRC).

TSRC Director Yayan Hidayat explained that the research noted that Gerindra Party chairman Prabowo Subianto was the most active candidate to conduct advertising spending on Facebook for the last three months.

It is estimated that the budget issued by Prabowo reached Rp1.47 billion.

"Research monitoring of political marketing for presidential candidates for the 2024 General Election on social media from December 7, 2022, to February 7, 2023," he said in a written statement, Wednesday, February 8, quoted by Antara.

Furthermore, in second place is the name of the General Chairperson of the Golkar Party, Airlangga Hartanto, who issued a budget of up to Rp. 647 million. Furthermore, the Chairman of the Indonesian House of Representatives as well as PDI-P politician (PDIP) Puan Maharani issued a campaign budget of Rp. 223 million.

Followed by the Governor of Central Java as well as PDIP politician Ganjar Pranowo with an advertising budget of around Rp. 147 million. There is also a former Governor of DKI Jakarta as well as reading the presidential candidate of the Nasdem Party Anies Baswedan with an estimated ad budget of Rp. 2.5 million.

Yayan explained, in the last 90 days from December 2022 to February 2023, the TSRC team collected data on advertising expenditures from various presidential candidates sourced from the Facebook Ads Library.

Facebook Ads Library is a feature that allows the public to view all postsed ads on Facebook, Instagram, Facebook Messenger, and Audience Network.

This data baseline is used to capture data on the estimated amount of advertising spending that has been paid by several presidential candidates over the past 90 days.

In addition, the TSRC team also photographed the distribution of advertisements carried out by the five candidates. The largest distribution area is in West Java with a total of 31 percent, followed by Central Java 24 percent, East Java 23 percent, and North Sumatra 12 percent.

"The latest portion is occupied by the Jakarta area which only contributes 10 percent of the total distribution of advertisements," he said.

TSRC estimates that the portion of advertising spending carried out by prospective presidential candidates on social media, such as Facebook/Meta, Youtube, or TikTok, will continue to increase.

This is because the number of social media users in Indonesia is very large. Based on We Are Social's report, the number of active social media users in Indonesia reached 191 million people in January 2022.