Bandeng Presto Tembus Mancanegara Business Thanks To Ganjar Lapak

Ganjar Pranowo (Source: Antara)

JAKARTA - Yunita Safitri suddenly had the idea of opening a presto milk business. Even though he realized that many of these businesses had been established in Semarang City, where he lived, he remained optimistic.

At that time, Untung, the husband who is also the head of the family, had just become a victim of a job dismissal due to the pandemic. Nita, Yunita's nickname, realized that she had to try harder to help keep her family's income alive. The idea came about opening a soft bone milkfish production business called Bandeng Presto Blendug.

He did various ways to market products. One of them, he took advantage of the promotion of Lapak Ganjar. As a result, he did not expect that the packaging milk business would grow, even the market could reach foreign countries.

Initially, residents of Perum Griya Buana Block AB Number 7 Bangetayu, Semarang City, maximized social media to market their milkfish products. Including through Instagram, with his account @BandengBlendug.

An English teacher for this tutoring has become a follower of the Instagram account of the Governor of Central Java, Ganjar Pranowo, namely @ganjar_pranowo. Which, through the Governor's account, is a Ganjar Lapak program, which MSME players can use to promote for free. He also took part in the program and got the results.

"If I'm not mistaken, Pak Ganjar has reposted twice. Alhamdulillah, after he was reposted, sales also increased. What was previously only from within the city level, so between cities, provinces, outside Java, until finally there were some of our customers who were workers abroad in Hong Kong, Japan, Malaysia, and several other Asian countries, "said Nita, at her home, quoted on Sunday, January 22.

It was told that the consumers who ordered the milkfish from abroad claimed to know their products after being reposted by Lapak Ganjar. They are Indonesian workers who are followers of the Governor's Instagram account.

This Semarang Undip graduate revealed, before participating in Lapak Ganjar, his efforts moved normally, with sales of hundreds of presto milkfishing packages only. However, after being reposted, apart from consumers to abroad, sales can also reach thousands of milkfish.

Not only that, but the products have also been sold in several souvenir shops in Semarang. Nita also opens opportunities for resellers who want to participate in selling products, of course at a direct price from producers to be more lopsided.

He considered that Lapak Ganjar had also helped him in promoting, because there was no need to spend the cost of promotion because it was free, and was seen by many circles. From the lower, middle, to upper class.

"Our Ganjar Lapak program feels that our sales are higher and of course increase our income, can meet our needs, and enlarge our business," said this mother of one child.

Nita said, Bandeng Presto Blendug is a healthy milkfish product typical of Semarang. The difference between the product and the others is not using MSG or harmful chemicals.

So that our milkfish is very possible and highly recommended to be consumed by everyone. Starting from children to the elderly, everything can be safe to consume. No need to be afraid of dangerous content," he explained.

As for the expiration date of the product for about two weeks at room temperature, at the chiller it can be up to 3-4 weeks, and the freezer can be two months.