This Social Media Analysis Platform Calls The Best Minister Of Netizens' Choices, Who Is He?

Photo: Doc. Antara

JAKARTA - The social media monitoring and analysis platform, MediaWave, said that Minister of State-Owned Enterprises (BUMN) Erick Thohir was the minister with the highest positive sentiment on social media at the end of 2022.

General Manager of the Analyst of Mediawave, Nadia Shabilla, said this was reflected in monitoring and analysis of conversations and social media coverage related to ministers in the Advanced Indonesia Cabinet during the period from December 1 to December 31, 2022.

From the conversation data, said Nadia, MediaWave also analyzed public perceptions which were divided into 3 parameters, namely positive sentiment, negative sentiment and neutral sentiment, which was then created a formulation called the Earned Media Share of Sentiment or EMSS. Formula EMSS calculates the amount of conversation and Net Sentiment to the minister.

"The greater the percentage of EMSS a minister, meaning that the minister gets a large portion of the number of conversations and quite high positive sentiment," Nadia said in her statement, Thursday, January 12.

In the analysis, said Nadia, there were five best ministers on social media where the Minister of SOEs, Erick Thohir, was ranked highest with EMSS at 23.11 percent and a total conversation of 220,518.

Nadia conveyed a number of issues that netizens discussed about Erick are quite diverse. Among other things, when the former President of Inter Milan won the award as the best minister at the 2022 CNBC Indonesia Awards, the results of the National Poltracking Indonesia survey which placed Erick Thohir as one of the ministers with the best performance, the concept of Cultural Festival designed by Erick Thohir at Kaesang's wedding received praise from the public.

Then, Erick's statement about PSSI had to be completely dismantled in order to create an Indonesian football ecosystem that better received support from the public and received a positive response. Even with his presence as a commentator on the 2022 World Cup football match on private TV programs, visits and work programs of the Minister of SOEs in West Sumatra, Erick Thohir is considered a vice presidential candidate who can win Prabowo Subianto in 2024 in the survey results of SPIN institutions, as well as Ganjar Pranowo and Erick Thohir are predicted to be leaders who think about the people and are suitable to be juxtaposed in the 2024 presidential election.

Nadia said Erick's positive sentiment far outperformed the other four ministers. The Minister of Social Affairs, Tri Rismaharini, who sits in second place only has EMSS of 2.67 percent and a total conversation of 8.750, then the Minister of Agrarian Affairs and Spatial Planning, Hadi Tjahjanto has EMSS of 1.82 percent with a total conversation of 4.423, then at the fourth anniversary there is the Minister of Health, Budi Gunadi with EMSS 1.39 percent and a total conversation of 6.284, while the Minister of Defense, Prabowo Subianto in fifth position pocketed EMSS of 1.34 percent with a total conversation of 76.585.

"The high EMSS of SOE minister Erick Thohir shows a series of work programs that were successfully completed over the past half of last year," said Nadia.

According to Nadia, the ranking uses the EMSS method which can be used as an indicator of achievements and acceptance of the performance of institutions and public officials. Nadia assessed that the news through online media and Erick's various social media social media socialization showed achievements that far exceeded the ministry's portfolio.

"Another important point from this measurement shows public acceptance and appreciation for the performance of public officials. The five ministers received positive sentiment, where netizens' appreciation for Erick Thohir was the highest," said Nadia.

Nadia added, the analysis method used is by using the Social Media Listening Tools, which will attract conversation and real time reporting on digital channels related to topics to be analyzed.