Andulkan Pembelaran Opini Gaet Pemilih Muda, Golkar Diranjukan Tak Renehkan Differensi Campaign

Chairman of the Golkar Party DPP Airlangga Hartarto (center) chaired a plenary board meeting at the Golkar Headquarters, Slipi, Jakarta, Tuesday 5 November 2019. (ANTARA-Aprillio A)

JAKARTA - Executive Director of Indonesia Political Review (IPR) Ujang Komarudin assessed that political parties will develop various strategies to attract young voters to face the 2024 General Election. If you only rely on conventional methods, the opportunity to earn votes can just evaporate and disappear.

This was conveyed by Ujang in response to the Golkar Party which puts forward an opinion-raising strategy, including smoothing out the chairman Airlangga Hartarto, as a presidential candidate in the 2024 General Election.

Ujang emphasized that young voters in the 2024 election will reach 60 percent of the total constituents. As a big party, he said, Golkar must have differentiable aspects of campaign work if it is to achieve its targets. "If you only raise public opinion, then campaign in the media. That's a common thing. Other parties also do the same thing," said Ujang, Tuesday, November 22, evening.

Ujang suggested that the banyan party has a varied strategy. Because political parties are certain to be competing to attract young voters. For example, the Gerindra Party has appointed more than one spokesman for the 2024 election from young circles.

"I see that there must be variation, there must be a difference, there must be an attraction given by Golkar to voters, including young voters. If not? Yes, it will be the same, it will be normal, it will be eroded by other parties with the same campaign," said Ujang.

According to Ujang, Golkar is well established with a large political infrastructure. So it is fitting to apply a new approach by following the construction of voters for the 2024 General Election, which is dominated by young people.

"Golkar must take a position that can reach young voters in new ways that are creative, attractive, and can offer solutions, so that they are sympathetic. Therefore, breakthroughs, strategies, and need new ways, including differentiation in the campaign, to get sympathy from voters, especially young voters," he said.

Ujang said that the existence of different strategies is important for Golkar to do. Because if the campaign style is the same as other parties, then it doesn't work. "Growing opinions, campaigning in the media massively, that's a good thing. But don't forget to differentiate, there is a differentiating strategy," he concluded. Previously, the Secretary General (Secretary General) of the Golkar Party, Lodewijk F Paulus, admitted that his party would prioritize opinion raising in the face of the 2024 General Election.

He also asked the Golkar Party's Media and Opinion Raising Division (MPO) to make millennials the main target of the 2024 General Election constituents.

"If we win, there are two activities that we do, if I use the term operation, there are two operations, namely the operation of the ground troops, namely the infantry," Lodewijk said on the sidelines of the Golkar MPO National Coordination Meeting in Jakarta, Monday, November 21.

According to him, the Golkar Party will deploy all the strengths of both ground and air troops to win the 2024 General Election. "Secondly, operating air troops by installing media outdoors and outdoors and installing electronic media collectively must be done," he said.