NasDem Criticism Of Anies Heritage Jakpreneur Program, Called The DKI Provincial Government Lacks Of Bimbing MSMEs Marketing Their Products

DKI Jakarta Governor Anies Baswedan with Rully Renaldi/PHOTO: Diah Ayu-VOI

The NasDem Party faction of the DKI Jakarta DPRD criticized the Jakpreneur program which was Anies Baswedan's mainstay while serving as Governor of DKI Jakarta. This program, which used to be called OK OCE, was initiated in the Anies era in the context of developing micro, small and medium enterprises (MSMEs) in DKI Jakarta Province. "The NasDem faction found several problems related to the lack of guidance in the marketing of MSME products," said Secretary of the NasDem Faction of the DKI DPRD Abdul Aziz Muslim in a general view document of the factions against the Raperda on the DKI Jakarta APBD for the 2023 fiscal year, quoted Thursday, November 10. Abdul Aziz views that so far the establishment of MSMEs is only limited to explanations related to facilities and infrastructure to increase product production. Jakpreneur has a number of marketing programs that are held online and live meetings. However, he said, NasDem saw that the marketing was still lacking. "This will have an impact on the difficulty of fostering MSMEs in selling products, especially with the decline in people's purchasing power," said Abdul Aziz. Last year, Anies Baswedan claimed the achievement of Jakpreneur's entrepreneurship development program has now exceeded the target after four years in office. "Alhamdulillah, this target was not only achieved, but even exceeded, namely there were 281,000 members," said Anies on Sunday, October 24, 2021. However, based on the data that the DPRD received from the PPUMKM Service, the 280 thousand MSMEs were only limited to registering. Meanwhile, there are only 6,159 MSMEs that have received capital as of October 27, 2021. There are seven stages for MSMEs to take part in the Jakpreneur program. These stages start from registration, training, mentoring, licensing, masing