JAKARTA - Al Amin Kebondalem, Semarang Regency, which had just been initiated eight months ago, has grown rapidly after being promoted by Lapak Ganjar. In fact, the reach of the market has penetrated into Kalimantan, Sumatra and East Nusa Tenggara.
Ratmoko, owner of Kaligraphy Kuningan Al Amin, said that his efforts had been initiated with one of his colleagues since eight months ago.
"At that time I got laid off from a livestock company. And, I chose to open a yellow calligraphic craft business. Coincidentally, there was one friend who wanted to be together," he said, quoted from the Central Java Provincial Government website, Saturday, October 22.
Because of the new, marketing is only done through social media. Within a week, his party can only sell 1-2 calligraphy pieces. After participating in the promotion at Ganjar Lapak, sales increased by 7-30 calligraphy.
"We know that there is a Ganjar stall, and we are fun to participate in promotions. That's where we began to realize the rapid increase in reaching outside Java, Kalimantan, Sumatra, and NTT," he explained.
The increase in sales cannot be separated from the figure of the Governor of Central Java, Ganjar Pranowo, who has millions of followers on Instagram.
"Mr. Ganjar's followers are a lot, so we are also more widely known. Order now can be 7-30 pieces per week," he said.
From the sale, Ratmoko is now able to buy a number of equipment for production.
"You can buy tools for production. For the work, the three of us, but some help sometimes four people," he continued.
Ratmoko hopes that Lapak Ganjar can always exist to help MSMEs.
"Hopefully Ganjar's stall will always be there and develop to help MSMEs, especially young entrepreneurs," he said.
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