Netray Analysis: Moeldoko's Popularity Soared In A Week Due To His Proposal Regarding Sorghum As An Alternative Food

KSP Moeldoko. (Instagram @dr_moeldoko)

JAKARTA - Presidential Chief of Staff Moeldoko's popularity has increased regarding his suggestions regarding sorghum as an alternative food source. Moeldoko's name appears in various social media and online media reports.

The issue of the food crisis related to Moeldoko's statement suggesting sorghum as an alternative food source was quite busy being discussed by netizens and the public for a week from 29 July to 4 August 2022.

"The intensity of netizen conversation peaked on August 1, 2022 regarding the discussion about Moeldoko supporting research on sorghum as an alternative food to deal with the global food crisis. The quantity of Twitter netizens' conversation then decreased until the end of the monitoring period," according to the results of a week-long report by media monitoring Netray, seen Tuesday, August 9th.

Some of the vocabularies that are often used by netizens in conversations about Moeldoko during this monitoring period are electricity, sorghum, visionary, and moeldoko, as well as various other vocabularies.

In the online media found 234 articles with a predominance of positive sentiment. And there was no negative news regarding Moeldoko during this period.

Meanwhile, in the news commentary column, netizens were dominant in commenting on Anies Baswedan's child's wedding, which was attended by a number of officials, including Moeldoko. Meanwhile, another issue that has received minimal comments is the issue of electric vehicles.

Then, on Twitter, the keyword Moeldoko was dominated by positive sentiment. A total of 4,148 tweets with keywords generated an interaction of 360.2K reactions that reached 30.9 million accounts. At least, there were 668 accounts that talked about Moeldoko during the monitoring. Then, on Instagram during the monitoring period on Instagram, 21 netizens' uploads were found to be dominated by positive sentiments.

Meanwhile, on TikTok there are 12 content that offends Moeldoko in a week with 564 total impressions. As for the number of comments 108 and shared to 2 accounts. The most popular content is Moeldoko's statement about the unmanned electric car that will be operated at IKN Nusantara.

On the Youtube channel, there are 105 YouTube content that gives rise to the name Moeldoko. Of the total content or videos, the number of views reached a total of 62.9 thousand times and reaped 729 likes and 233 comments which were dominated by negative sentiment.

"Popular Youtube content is dominated by content about the presence of officials, including Moeldoko at the wedding of Anies Baswedan's child. However, the content of Dr Moeldoko's personal YouTube account about wayang has also become a public concern by occupying Moeldoko's keyword content with the most views number 3," he said.

Netray also noted that in a week there was no news with negative sentiment. All news is positive. The news of positive sentiment emerged from Moeldoko's presence in a number of events, such as the child wedding ceremony of the Governor of DKI Jakarta Anies Baswedan.

In addition, news with other positive sentiments was news containing Moeldoko's statement in his capacity as KSP and other positions such as the General Chair of the Indonesian Electric Vehicle Industry Association (Periklindo) and the General Chairperson of the Indonesian Farmers Association (HKTI) DPP.