Make Sure There Are No Beer Sponsors At The Formula E Event In Jakarta, Organizer: Some Sponsors Also Can't Be Featured According To Host Policy

Vice Managing Director of Formula E Gunung Kartiko during an interview with the media. (Photo: VOI/M. Jehan)

JAKARTA - The Formula E organizing committee in Jakarta has confirmed that there will be no sponsorship of beer or alcohol brands in the racing event. This was conveyed directly by the Vice Managing Director of Formula E Gunung Kartiko.

"It is certain that there will be no (Beer brand sponsors)," said Gunung at a press conference at the Pulman Hotel, Central Jakarta, Sunday, May 29.

Gunung explained that there are global sponsors that are always brought by every country. However, some sponsor logos may not be displayed according to the policy of the country hosting the Formula E racing event.

“Actually there is Global Sport that is financing this event, all over the country. So FEO will bring in some of those sponsors in each country,” he said.

"Only FEO has a policy that he follows the customs in each country, we ask that there be no beer. So that can be confirmed," he added.

Previously reported, the Jakarta Formula E organizing committee confirmed that there was no beer company logo at the electric car racing event as a sponsor in Ancol, North Jakarta on Saturday, June 4 because it invited controversy in the community.

"It should be emphasized that there will be no sale of beer and beer company logos at the Jakarta E-Prix," said Chairman of the Formula E Jakarta Organizing Committee Ahmad Sahroni in Jakarta, Friday, May 27.

He also guaranteed that there would be no sale of beer or the logo of Heineken, a Dutch beer company that is a permanent sponsor of the global Formula E Operation (FEO) in the Jakarta E-Prix circuit area.

The politician from Tanjung Priok, North Jakarta also added that the beer company is not an official sponsor of the Jakarta E-Prix, but a global sponsor of FEO.

"Because of its nature as a global sponsor, Heineken is present in various Formula E racing series, including in Saudi Arabia," added Sahroni.

Sahroni also added that despite being a global sponsor, FEO as the organizer and Heineken are committed to upholding the values of the people in the host country or city.

For Jakarta, the sponsors will adjust to the conditions of the host of Formula E.

"The FEO, Heineken and other companies also uphold the local culture and values of the people of the countries that host Formula E. So, they will adapt to the conditions in their respective countries," he added.

“They have agreed that there is no logo for the beer company, but the logo has been replaced with the words When you drive, never drink or "when you drive, don't drink"