JAKARTA - "Influencer" who is also a young entrepreneur Arief Muhammad who is one of the Minangkabau immigrants was asked to become "Ambassador of Nasi Padang" because so far he is considered active in promoting this special culinary on various social media platforms. Deputy Governor of West Sumatra Audy Joinaldy in Padang said Arief Muhammad as Minangkabau people in the overseas have contributed a lot to introducing West Sumatra, especially the typical food of Nasi Padang. Through several of his social media accounts that have millions of followers, Arief Muhammad is considered successful in making Nasi Padang better known by various levels of society.
"We challenge Uda Arief Muhammad to also introduce Minangkabau art and culture so that more and more people are attracted to West Sumatra," he said, quoted from Antara, Saturday, May 21. Deputy Governor Audy Joinaldy added that West Sumatra has also launched the Visit Beautiful West program. Sumatra 2023 which requires support from all parties, including the nomads.
Meanwhile, Arief Muhammad felt proud to be asked as the Ambassador of Nasi Padang. As a descendant of Minangkabau he also wants to do something useful for his hometown.
"We Minangkabau people who have been abroad for a long time long to do something for our hometown, one of which is by introducing cultural uniqueness, such as eating Padang rice with hands," said Arief Muhammad, who also holds the customary title of Dt. White Nature.
Arief Muhammad has a Twitter account that is followed by more than 4.9 million accounts. My Instagram @ariefmuh has 5.2 million followers and Arief Muhammad's YouTube account has 3.13 million subscribers. Previously, a number of social media were shocked by the summons to Arief Muhammad signed by the Deputy Governor of West Sumatra, Audy Joinaldy. Netizens were curious, which was finally answered by the appointment of Arief Muhammad as the Nasi Padang Ambassador.
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