Thanks To Ganjar Pranowo, Herbal Medicine SMEs In Wonosobo Are Selling Well

Photo via Central Java Provincial Government

JAKARTA - In Wonosobo, there are MSMEs of herbal medicine that are increasingly selling out after participating in Ganjar, a promotional event through the Instagram story of the Governor of Central Java, Ganjar Pranowo.

No less interesting, the income earned is actually used to revive Jogo Tonggo and reading huts for children.

The name of the manager is Endang Puspita Rini, the initiator of the Puspita Reading Center in Candi Hamlet, Sawangan Village, RT 02 RW 06, Leksono District, Wonosobo. He started his pioneering business of making herbal powders during the COVID-19 pandemic, two years ago.

At that time, he saw the potential of spice farmers around him, to help the community maintain immunity, as well as become a business area.

"At the beginning of the 2019 pandemic, I was very concerned about the state of the community. So we thought (optimized) the ginger and turmeric farmers, finally we made herbal medicine," said Puspita.

For marketing, the herbal medicine branded as Puspotajem Powder is sold door to door. There are also those who and through social media and are deposited in pharmacies. However, the production is increasing and selling well after being included by Ganjar. Even orders came from outside the region, including Banten, Jakarta, Bandung, and Solo.

“After participating in Rewards, sales increased. From the beginning, net income of IDR 250 thousand is now above IDR 750 thousand per month. That's a clean opinion, you know," he said in a written statement from the Central Java Provincial Government, Sunday, May 1.

The results of this increase in income in 2019, were used for Jogo Tonggo activities. And, at this time it is also being used for the development of Pondok Baca Puspita, which is a community-based library.

“We also have a library in the field of literacy. (In) 2020 I became a socialite for the national literacy program. At that time we spoke with Mr. Ganjar, and he supported our program,” he explained.

Puspita hopes that Ganjar Pranowo can visit his Pondok Baca.

"We have around 40 foster children that we provide free of charge, in tutoring and other activities in this studio," he said.