Sandiaga Uno Introduces Supermom, An Application For Mothers Who Can Give Recommendations And Price Comparison

Sandiaga Uno (Photo via Twitter)

JAKARTA - Menparekraf, Sandiaga Uno ensured that his ministry is committed to developing a creative digital economy ecosystem as the main pillar of the nation's economy. Indonesia's digital economy has reached USD 70 billion and will grow significantly by 49 percent in 2021.

"Until 2025, it is predicted to reach USD 146 billion, growing by 20 percent of the annual growth rate," said Sandiaga at the launch of Supermom, an application that provides recommendations and compares prices for family products.

Sandiaga said the Supermom application is a form of digital transformation in increasing digital literacy for women, especially mothers.

"This momentum is extraordinary, because it shows that the community has an increasingly important role in the development of improving the digital economy ecosystem because the Supermom community is a forum for women's empowerment," she explained.

Furthermore, Sandiaga also appreciates the presence of the Supermom application as a platform for providing recommendations and comparing prices for family products that can help mothers who are known to be price sensitive in comparing prices.

During a pandemic, mothers are generally more focused. Because, they have to ensure the needs of their children and husbands who are at home almost 24 hours.

A situation that a mother must be able to respond to intelligently, including when it comes to shopping for family products online.

In this regard, Supermom as a platform for recommending family products and the largest price comparison in Southeast Asia, will become a super friend for super families and empower mothers and family members through the launch of the Family SuperApp in Indonesia.