JAKARTA - The Governor of Central Java, Ganjar Pranowo, bought up honey produced by SMEs, Wijaya Madu Borobudur. This MSME honey product has now penetrated the international market.
Ganjar had time to taste the honey that was in that place. Honey cerana is claimed to be good for strengthening bones.
Ganjar bought this honey when he visited the house of Aklis Nurdiansyah, owner of Wijaya Madu Borobudur, in Kesawan, Tuksongo, Borobudur District, Magelang Regency.
While trying some honey at the place, Ganjar was offered by Aklis cerana honey. Ganjar, who had broken bones after an accident while cycling, immediately welcomed the offer. Moreover, Ganjar is also in the stage of recovering his broken hand.
"Wow, that fits, coincidentally, his hand needs rehabilitation. The taste is more sweet than the lance. The lancet is sweet and has sourness. I bought this, bro, so that the bones will meet quickly," said Ganjar after tasting the honey in his written statement, Friday, April 1.
Aklis admitted that his business is currently growing rapidly after being promoted through the Rewards program.
"Thanks to Ganjar honey, I became famous. Here is ginseng honey, calliandra honey, rambutan honey, klanceng honey, and cerana honey," said Aklis Nurdiansyah.
Aklis explained that his honey business started in 2019 and demand increased when he entered the COVID-19 pandemic. At first the buyers came from around Borobudur and Magelang.
It also fulfills the request of customers who like ginseng to make ginseng honey. The product is now one of its mainstays.
Madu Wijaya's business became more and more famous when Aklis joined Ganjar. The post on his Instagram was re-uploaded by Ganjar Pranowo. The benefits were immediately felt by Aklis with rapidly increasing sales.
“Up 200 percent and Ganjar's first impression time up 300 percent. The best selling is cerana honey, clanceng, and for this area rambutan honey because it has an icon that the Borobudur area is Kaliandra honey and rambutan, "Aklis said.
Not only the increase in sales, it turns out that the uploads on Ganjar have also made Wijaya's honey products more famous to foreign countries.
“Many are taken abroad like in Europe. For example, those who have a resort business here, they take them there for souvenirs. Last February there was an order from Hong Kong," he said.
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