JAKARTA - Ganjar, an online-based promotional media initiated by the Governor of Central Java, Ganjar Pranowo, not only helps introduce local MSME products, but is able to encourage them to develop. Like the gabin tape business owned by Nadia Rahma, a resident of Jalan Raya 372 Klaten.
Nadia started the food business made from tape two years ago. This is because the fashion business that he was originally involved in experienced a decline in turnover due to the COVID-19 pandemic.
"Basically, I like culinary and cooking. Finally, I tried to make gabin tape for a new business, after fashion was quiet due to the pandemic," Nadia said as seen from the official website of the Central Java Provincial Government, Sunday, February 13.
From scratch, gabin tape was produced on a small scale and began to be marketed through social media, until finally it was included by Ganjar. The results are extraordinary, and get a positive response from consumers. Gabin tape is also known not only in Central Java.
As time goes on, he wants his new business to thrive. After participating in Ganjar and increasing demand, the business, named @ajiel_culinary, began to innovate by producing foods other than gabin tape.
Such as creamy ragout gabin, solo sausage, risol mayo, premium arem-arem, Putri mandi, and Semar Mendem.
“Because it was getting more and more crowded, I ended up innovating into other foods. For outside the region, it is still gabin tape, others are still local. Yes, thank you Ganjar, "he said.
Ganjar provides opportunities for SMEs to promote their products through Ganjar Pranowo's Instagram Story. The selected story will be re-shared by the @ganjar_pranowo account.
This has been going on since July 2020. In total, more than 3 thousand MSMEs have participated in various fields. Starting from egg breeders, screen printing services, honey products, and much more.
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