Drive In Cinema In South Korea Becomes Alternative Entertainment Amid The COVID-19 Pandemic

JAKARTA - The COVID-19 pandemic or the corona virus that has spread around the world has closed access to entertainment. Fortunately, various industry players have creative ideas to keep earning income while providing entertainment services. South Korea, for example, the Land of Ginseng, made a breakthrough with drive-in cinema in Seoul.

This is done so that direct contact between fellow subscribers can be minimized so that they can watch safely. As of Tuesday, March 24, South Korea had 9,037 cases of the coronavirus which forced cinemas and recreation areas to be temporarily closed.

Meanwhile, Park Dong Ju's drive-in cinema provides an experience so that viewers can watch the film from their vehicle with a large screen parked in a large field.

"We have a 10-20 percent increase in sales on weekdays and are sold on weekends," said Park Dong Ju to Intellasia, who also felt how much demand was made for drive in cinema after the outbreak of the corona virus.

Before getting into drive in cinema, they also gave mass testing services to everyone who wanted to watch. The test method is also like the drive thru.

COVID-19, which has spread throughout South Korea, has closed South Korean cinema chains. This situation also forces film industry players to rethink their film screening strategy. One of them, the film Time to Hunt by Little Big Pictures, which finally aired via Netflix.

Time to Hunt is the first Korean film to do so. This step is arguably following the Universal Pictures production house which broadcast Trolls World Tour, Emma, The Hunt, and The Invisible Man on streaming services.