Digital Transformation, What Are The Benefits For Business?

JAKARTA - Currently, moving your offline business to a digital platform is a necessity, to continue to operate and develop your business to more customers.

Launching from the Microsoft blog, digital transformation is a process of using new technology and business workflows to optimize, automate and modernize organizational business operations.

It should be noted that digital transformation is not only about system updates and your technology process, but also changes in the organizational mindset about the technology and workflow it uses.

To that end, the tech giant provides the top 10 benefits for businesses implementing digital transformation:

Improve operations. Computing platform and service clouds, cloud storage, AI, machine learning, automation, and other modern technologies can help businesses accelerate their response time to market changes and customer demand and help employees perform their job assignments more easily and quickly.

Help accelerate business growth. With digitization, the company will save time to create new products and services. In addition, thanks to a smart analysis that supports AI, it allows companies to approach innovation and product development to increase revenue.

Allow flexible, remote, and hybrid work. By leveraging platforms and services such as cloud, system-integrated communication, mobile devices, and virtual desktop technology. Work will be more flexible, but still produce the best products.

Optimizing operational costs. Moving automatic workflows to the cloud can free businesses from maintaining or replacing expensive data storage assets such as physical servers and data centers. Plus, cloud providers usually offer pay-as-you-go prices, which allow customers to pay only for the services they use.

Uniting business communication. By using communication systems (email, chat, video conferencing, voice calls, etc.) can make it easier for employees and teams to work together in real time, thereby increasing productivity.

Empowering employees. Equipped with smarter, more efficient tools, employees have easier time to complete the specified tasks. Providing employees access to technology that will enable them to work more productively helping increase their work satisfaction.

Involve customers more deeply. According to Microsoft, part of digital transformation involves adjusting the way you interact with customers and improving customer service experience. Realizing that different customers prefer to engage with companies in different ways, many businesses complete their customer service call centers by email, text updates, social media accounts, chatbot support, and supermarket resources.

Improving security. Use reliable security services to automate security patches, updates, monitoring, and records help to strengthen and streamline security management processes and threat detection solutions to help secure their customer data and networks.

Improving resilience and agility. Cloud computing can help improve business continuity and give the IT team peace of mind. Plus, the agility provided by cloud computing allows businesses to operate proactively and plan ahead rather than simply reacting to daily challenges.

Encouraging sustainability. Bisni can reduce their carbon footprint when they reduce their dependence on physical servers, offices, and data centers that support cloud computing. Fewer physical equipment causes fewer hardware in landfills and less electricity use.