Florist Asal Semarang Flooded With Orders After Lapak Ganjar's Repost

JAKARTA - The promotion program via social media Ganjar Pranowo named LapakGanjar continues to consistently help MSMEs. After helping market 2,882 MSME products, now it's the turn of the florist from Semarang @asagift.id to receive instant facilities in the form of abundant orders.

Florist @asagift.id is a joint flower selling business made by duo Abiyuda Wirahadi and Safhira Wirahadi. Located on Jl Lamper Tengah VIII No 9, RT 06 RW 07, Semarang City, the effort began when the COVID-19 outbreak hit in 2021.

Initially, this business was initiated when Safira and Abiyuda were confused about finding a bouquet of flowers, for an event. Then, they tried to assemble their own bouquets.

Armed with a small amount of pocket money, desperate capital and self-daught, both of them founded the asaglift. At first, their customers were only college friends at Undip Semarang. Orders began to arrive, averaged 3-4 buckets per day.

"You know that LapakGanjar has been around for a long time. Yesterday before Valentine's 2023 tried to participate in the Hydrangea flower bouquet post. Before posting the order for a 3--4 bucket, after posting it was postulated on Valentine's 30-40 orders (worth IDR 700 thousand) in a day, "said Abiyuda as quoted from the Provincial Government website, Saturday, March 4.

Abi admitted that the number was the most orders in one day. To the extent that, he had to suspend orders because he was overwhelmed. Understandably, his efforts were only managed by three people.

In terms of price, the bouquet @asagift is quite affordable. Starting from Rp. 12 thousand to millions of rupiah, depending on small amounts and difficulty making. In addition to bouquets of flowers, there are also selempang products that are commonly used at graduation or graduation.

"Not only orders increased, the number of our followers on Instagram also increased. Previously there were 3,400 followers (accounts) now 3,526 (accounts)," he added.

Abi admitted that following Lapak Ganjar was easy. Just upload photos of interesting products accompanied by tags (signings) to the @ganjar_pranowo and @lapak_ganjar accounts.

In addition, there are new customers who also come. In the past, only from Semarang were ordered, now they are from Jakarta and Surabaya too. The hope is that Lapak Ganjar will help MSMEs from other areas," he explained.

A customer of @asagift.id, Tiwi admitted, the quality of the bucket from the florist. "The quality is good, I also have friends who sell like this but this gets a paper bag and is good. The price is cheap," said the resident of East Semarang.

Based on data from the Central Java Provincial Cooperatives and SMEs Office, until October 2022, Ganjar's stall has helped promote 2,882 MSMEs in 112 districts/cities. Not only in Central Java, many businesses from other provinces also tasted the sweetness of selling via LapakGanjar.