Spotify Believes OpenAI-Based Music Personalization Features In Beta Version

JAKARTA - Spotify launched a new Artificial Intelligence (AI) feature called DJ, which serves to further personalize the experience of listening to music for its users.

The Spotify DJ feature will present a choice of music with very realistic verbal comments based on AI about music and a preferred artist.

Users will have full control over what music is playing. If you don't like it, users can tap the DJ button to change the genre, artist, and style.

Furthermore, the Spotify DJ feature sorts the latest and old music that is the user's favorite. Then, he will review what users might enjoy, and provide a selected line of songs.

This feature works like a station on Spotify, where the flow of songs doesn't end. The company says its new DJ feature is a combination of existing personalization technologies, AI noise from Sonantitic acquisition in 2022, and Gegenerative AI through the use of OpenAI technology.

Spotify states they also provide music editors, experts, scriptwriters, and data curators with access to OpenAI's Generative AI technology to improve their insights into music, artists, and genres. The technology is used to make culturally relevant and accurate comments on a large scale.

Currently, Spotify DJ is rolling out to Premium users in the United States (US) and Canada in beta. The company plans to also launch to customers around the world.

To use the Spotify DJ feature, see how it is below, as quoted from CNET, Thursday, February 23.

1. Click the Music tab at the top of your Main Screen.

2. If the service is available, the DJ card will appear at the top of your pass. This feature has a circle graph that looks above.

3. After a brief introduction, the service will begin your personalization feed. You can skip the track as usual, or If you want to try a different mix, press the DJ button in the lower right corner.

Spotify is the world's largest music streaming service, with more than 200 million paid subscribers and 82 million songs worth 10 US dollars worth IDR 151 thousand per month.