Ahead Of His 7th Anniversary, This Is What Shopee Did

JAKARTA - Welcoming his 7th birthday, Shopee held a special campaign titled Shopee 12.12 Birthday Sale. The campaign, which took place from November 14 to December 12, 2022, is also a form of Shopee's appreciation for the positive support and contribution of users, both sellers and buyers throughout 2022.

Head of FMCG & Electronics Shopee Indonesia, Putri Lukman revealed, in the 12.12 Birthday Sale campaign, users can enjoy a series of offers and initiatives to celebrate togetherness in Shopee's birthday moments.

"Entering this new age and as a form of our gratitude to all users, as well as closing the year-end shopping campaign, we present the Shopee 12.12 Birthday Sale campaign," he said at a press conference at Pakuwon Tower, Jakarta, Thursday, November 17.

Various promos offered include, first, Free Shipping RP0. Users can enjoy free shipping vouchers for a minimum of Rp0 for product purchases from orange baskets through the Shopee LIVE feature.

Second, wash the Discount Warehouse up to 90 percent. Users can find various needs from all categories with discounts of up to 90 percent.

Third, Discount Name Reserves up to 50RB. Giving a more special and personal joy in the context of the celebration of the 7th anniversary, Shopee presents the latest initiative, namely Name Rezeki. Every day lucky names on that day had the opportunity to get additional discount vouchers up to IDR 50,000 to shop in a series of 12.12 campaigns.

Putri further revealed, in the past year, Shopee has responded to various conditions that occurred with strategic steps to make the entire ecosystem in it to be sustainable and run inclusively.

Since the beginning of the year Shopee has continued to innovate and present new initiatives, prompting the creation of a more personal & interactive shopping experience, including updates on interactive features and special pages as well as support for local business actors.

"Shopee is also trying to provide platforms and programs for brand partners, local business actors, and MSMEs to support them to strengthen business marketing strategies digitally, as well as expand their business reach even wider," he concluded.