Tezos Help Manchester United Enter The Web3 World For Sales Of Merchandise And Digital Collection

JAKARTA- The Premier League giant club, Manchester United, has confirmed its partnership with blockchain company Tezos as an official training kit and technology partner.

The Red Devis, ingin memperkenalkan para penggemarnya ke teknologi Web3 yang terdecentralisasi di tengah meningkatnya fokus dari perusahaan dan merek utama pada teknologi ini.

The previous Manchester United sponsorship agreement with Aon ended last January. Now Tezos paid 33% above the previous deal of 27 million US dollars per year. Tezos will help United gain more exposure to Web3 technology and may play a key role in launching various merchandise and digital fan collections soon.

The majority of global sports brands are experimenting with blockchain-centric technology and Web3 and new ways to connect sports clubs with fans.

Manchester United wants to build a fan ecosystem that is expected to be based on the concept of the metaverse on the Tezos blockchain to offer fans a personalized experience, with platforms planning to use the original Tezos token.

"This is a very attractive partnership for Manchester United because it aligns us with one of the most sophisticated, reliable, and sustainable blockchains in technology that promises to truly revolutionize the way everyone, including Clubs and our fans, can interact," Victoria Tiggsson said, CEO of the alliance and partnership at Manchester United.

Tezos, blockchain proof-of-stake, has joined the growing list of blockchain companies that are the main sponsors of sports clubs. Tezos has also signed a sponsorship agreement with Formula 1 McLaren Racing and Major League layoff New York Mets.