Adobe Inc., Release Software For Design Of Three-Dimensional Digital Objects In Video Games And Metaverse

JAKARTA - Adobe Inc on Tuesday, October 18 released a new set of software tools designed to facilitate the creation of three-dimensional digital objects for marketing campaigns, video games, and metaverses.

With graphic design and photo editing tools, Adobe has long dominated the market for two-dimensional content creation. They also continue to want to protect its position in the photo editing software market, when it spent $20 billion in cash and stock, last month to buy new competitor, Figma. This is the biggest purchase ever from a private software company.

Incredible to watch Wes harness the power of @Substance3D to apply distress textures to this water bottle in real time. Also very effective: dropping it down the stairs. #AdobeMAX Live now: https://t.co/q7KQZLHzQZ pic.twitter.com/T39i2gNXpX

— Adobe (@Adobe) October 18, 2022

But in recent years Adobe has also invested in creating three-dimensional content, a field dominated by companies focused on video games such as Unity Software Inc (UN).

Such a content is expected to be a prominent factor in the metaverse, a virtual world that Meta Platforms Inc and others are starting to rely on for future revenue growth.

But the three-dimensional object has long been a labor-intensive job for artists and Adobe on Tuesday released two tools designed to make it faster and easier to create digital objects.

Adobe's 3D Capture tool allows users to take a series of photos of real-world objects with almost all cameras, including smartphones, and then combine those photos into three-dimensional digital objects.

The initial use of the software is for e-commerce, where, for example, shoe sellers can let users with augmented reality try out sneakers virtually to see how they look.

"Only with augmented reality and 3D can you do it," said target Cottin, senior marketing director for 3D Substance and metaverse at Adobe.

The second Adobe tool released last Tuesday allows artists to switch between editing three-dimensional objects on desktop computers to manipulate them with their hands in virtual reality headsets.

According to Cottin, this software allows virtual artists to get feelings similar to carving clay, which remains used to design cars and other objects, while also has the accuracy of working on computers.

"Leaping from one to another is very, very useful," Cottin said.