Celebrating 77th RI Anniversary TikTok Holds #Serunyaindonesia Festival With The Theme Of The Spirit Of Diversity

JAKARTA - Still in the series of hyperlocal #SerunyaIndonesia campaigns, TikTok is now holding the #SerunyaIndonesia Festival, which is supported by the Ministry of Tourism and Creative Economy, to celebrate the joy of diversity at the 77th Indonesian Independence Day on Friday, 19 August.

In line with the independence theme "Recover Faster, Rise Stronger, this event will be a stage for a variety of creativity that brings together various public figures and hundreds of creators across generations from various categories, starting from the presentation of the song Mars #SerunyaIndonesia by the legendary Indonesian band, Slank, to the breaking action. MURI record by Alicia Eva for the category "Painting the Most Heroes in Car Media", to "Fashion Show by Most Creator Content from Christie Basil who collaborated with more than 77 TikTok creators.

The #Serunyaindonesia Festival will also be broadcast live stream on TikTok LIVE so that the entire TikTok community from Sabang to Merauke can enjoy it.

"We appreciate and support the spirit of diversity promoted by TikTok at the #SerunyaIndonesia Festival. The spirit of unity, love and pride of the people for Indonesian culture, as well as unlimited creativity will be a way for Indonesia to recover faster and rise stronger," said Ni Wayan Giri. Adnyani, Plt. Deputy for Marketing, Kemenparekraf.

Adnyani also continued that digital entertainment platforms such as TikTok can play an effective role in embracing all Indonesian people, so that they remain united in the beauty of differences, and together generate the economy and create jobs, for a better Indonesia.

The same thing was conveyed by Mahwari Sadewa Jalutama, Head of Operations, Tik Tok Indonesia.

"Although it is not easy for all of us, we see how people unite, support each other and encourage each other on TikTok, especially during a pandemic," he explained in Jakarta.

According to him, the #SerunyaIndonesia Festival is a celebration of unity in diversity and our form of appreciation to the entire TikTok community in Indonesia so that together we can continue to inspire and move the community towards positive things.

"On this stage of creativity, we celebrate #SerunyaIndonesia because even though we are different, we are still one," he added.

The #SerunyaIndonesia Festival event is a multi-generational festival, which will be colored by the appearance of the legendary band Slank by bringing Mars #SerunyaIndonesia, a special song composition to celebrate diversity at the #SerunyaIndonesia Festival.

The event, which was hosted by Irfan Hakim and Rina Nose, will also be enlivened by hundreds of TikTok creators, including the MURI record for painting the most heroes in cars by creator Alicia Eva and a fashion show presented by designer Christie Basil, who took more than 77 creators as models to make it possible. won the MURI record.

There is also the #SerunyaIndonesia tournament with traditional games and sports matches that are typical of the 17 August celebration with TikTok creators, and various other activities.

During the month of August, the hyperlocal #SerunyaIndonesia campaign has carried out various programs with a focus on and support for the tourism sector and creative economic empowerment, for Indonesia to recover faster and rise stronger.

Some of these programs include Jelajah #SerunyaIndonesia, a 77-hour livestream tourism promotion program to 77 destinations with four TikTok LIVE creators, TikTok Shop For Your Fashion, a program to support the growth of local fashion brands as one of the backbones of the creative economy, and #MajuBareng TikTok, Free MSME empowerment program for one year to optimize the TikTok ecosystem for MSME business growth.