Shopee Local Space Muslim Fest Presents A Special Collaboration With Soraya Ulfa

JAKARTA - The month of Ramadan is a special moment to be able to meet loved ones through breaking fast together. So, to appear more beautiful and confident, the best clothes must be chosen to complete the moment.

So, it's incomplete if in the month of Ramadan we don't participate in updating the collection of Muslim clothes in the closet. Currently, in Indonesia there have been many emerging local Muslimwear fashion brands that are increasingly diverse.

Indonesian people can easily obtain Muslim fashion products at affordable prices but are still fashionable and trendy with unquestionable quality.

Seeing the enthusiasm of the Indonesian people for local Muslim fashion products as well as in the lively month of Ramadan, Shopee is holding a Shopee Local Space Muslim Fest campaign which will take place from April 19 to 21, 2022. Not only that, this campaign is also enlivened with the exclusive launch of a collection of Local Brands. x Soraya Ulfa in collaboration with five local brands, namely Emikoawa, Panlandwoo, Wardah, Mayoutfit and Aurumlab.

Supporting the courage to look unique and different, this collaboration offers a variety of local Muslim fashion products that are special for those who want to get the best Muslim women's and men's outfits and beauty products to complement the month of Ramadan and the occasion of Hari Raya in 2022. In addition, the public will also be presented with attractive shopping offers in the form of Save Up to 80 percent from More than 90 Local Brands. We realize that everyone has their own style regarding how they dress," said Pauline Hasan, owner of Emikoawa in a written statement, Sunday, April 17.

"So the presence of the Shopee Local Space Muslim Fest campaign is the right opportunity for us to be able to provide a variety of Muslimwear products to complement the diverse fashion needs of Muslim consumers, especially during the month of Ramadan. Through this campaign, we want to support the Muslim community to be able to express themselves, mix and match their outfits through Muslim clothing to make them look different," he added. Intan Fazria, owner of Mayoutfit said, as a local Muslim fashion brand, his party is very happy to be given the opportunity to join the Shopee Local campaign. This Space Muslim Fest.

“Continuing our mission to be the best outfit choice, we believe that this campaign will help Muslim consumers to be able to choose the most suitable Muslimwear models and styles according to their individual preferences. We also hope that through this campaign, in the future, Indonesian Muslim consumers will be more proud to appear confident using local Indonesian products," he explained. Local Brand x Soraya Ulfa presents Muslimwear that can be adapted to various tastes and fashion preferences. For those who are interested in having Local Brand Muslimwear x Soraya Ulfa, here are product recommendations that can be chosen:

1. Emikoawa Destiny Tunic CrinkleOutfit which is simple and flexible to be combined with anything will surely be liked by many people. The Emikoawa Destiny Crinkle Tunic can be an option for those of you who like the tunic outfit model, which is one of the simple designed clothing models with a length down from the hip to the calf.

In addition, the Emikoawa Destiny Tunic Crinkle is also a functional outfit, because it can not only be worn as a top, but also as an outer, making mix n match easier. You can wear track pants, jeans, skirts and even office pants. Available in 4 soft and cute color choices, namely Grape, Green Moss, Cream and Pink Peach.2. Mayoutfit Blouse We all need to go clothes that are a mainstay for all kinds of events. Mayoutfit Blouse is here to answer these needs. The blouse with comfortable knit material and loose cut is embellished with puffy sleeves and Korean-style collar accents.

For those of you who have a preference for a casual style, you can combine it with jeans, while for those of you who want to look feminine, you can pair it with a skirt. No need to worry about color choices, because Mayoutfit Blouse has 4 color options to choose from, namely, caramel, gray, milo, and olive. The four colors are very neutral and easy to mix and match with any outfit.

Daniel Minardi, Head of Brands Management and Digital Products Shopee Indonesia explained, "Shopee continues to strive to always support the potential and encourage the development of local brand partners through a variety of innovative programs that are presented.

"Through the Shopee Local Space Muslim Fest campaign this time, we hope to present a platform for local brand partners in the Muslim Fashion category to develop and expand their reach so that they can be better known by the wider community. At the same time, this campaign is also an effort to provide easy access and variety of promos which are expected to further strengthen users' attractiveness to a series of superior local products amidst the excitement of the Shopee Big Ramadan Sale campaign," said Daniel. With this, we hope to provide easy access to a wide selection of products and at the same time increase the attractiveness of the Indonesian people for various superior local products, as well as support local Indonesian brand business players in expanding the reach of consumers so that they can be better known by the wider community."

In addition to a series of attractive offers at the exclusive launch of the Local Brand x Soraya Ulfa at the Shopee Local Space Muslim Fest, loyal Shopee users can also take advantage of attractive additional shopping offers in the Shopee Big Ramadan Sale campaign such as, COD Free Shipping Rp. 0, Cashback 5 Time 50 percent, and One Thousand for a more profitable shopping experience.