VIDEO: Exclusive, Alphonzus Widjaja, Shopping Center Created For Offline, Different From Online
JAKARTA - The emergence of market places and various online stalls has now actually become a threat to shopping centers. However, according to Alphonzus Widjaja, General Chairperson of the Indonesian Shopping Center Entrepreneurs Association (APPBI), there is no need to be afraid of this condition. Because the DNA of shopping centers is offline, not online like online stalls. So there is no need to be afraid because each has its market share. And there are a lot of things that can't be marketed online. That's what shopping centers have to seize. The shopping center, he said, should be able to become a Social Connection Hub for the community.