JAKARTA - Apple is rumored to introduce its first smart glasses or Apple Smart Glasses at the 2027 Worldwide Developers Conference (WWDC). The wearable device is said to prioritize privacy protection as a key differentiator compared to competitor products, such as Meta Ray-Ban.
According to a Bloomberg report citing journalist Mark Gurman, Apple is currently developing various new privacy features on both hardware and software sides. These features are designed specifically for smart glasses and are said to not be available on other Apple products.
Although he has not revealed the details of the technology, Gurman said Apple's marketing strategy will focus on privacy. This step is considered an effort to differentiate Apple Smart Glasses from similar devices that have been circulating in the market.
The issue of privacy is a major concern in the development of this device because some users are still concerned about the potential for secretly recording photos and videos using smart glasses equipped with cameras.
The report said Apple had considered bringing smart glasses that have a camera only to support artificial intelligence (AI) based features, but cannot be used to take photos or record videos.
In fact, Apple is also rumored to have made a prototype of smart glasses without a camera system at all as part of the development process. However, this scenario is said to not be the company's main choice.
According to Gurman, the biggest possibility is that Apple will still embed a camera on the device, but with stricter privacy protection, in line with the approach the company has been applying to its various products.
In addition to the camera, Apple Smart Glasses are also expected to be equipped with speakers and microphones. These features allow users to listen to music, receive phone calls, and receive notifications read by the Siri digital assistant.
The concept of this device is said to have functions similar to Meta Ray-Ban, but Apple is trying to present an experience that emphasizes data security and user privacy protection.
Bloomberg also reported that Apple is targeting the initial shipment of Apple Smart Glasses to consumers by the end of 2027, a few months after it is introduced at WWDC 2027.
Until now, Apple has not given official confirmation regarding the existence or specifications of Apple Smart Glasses. All information is still based on Bloomberg reports and sources that know the development process of the device.
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