JAKARTA - An ambitious immersive technology project owned by Apple ended in tragedy. British athlete and activist Claire Lomas died after an accident while filming content for Apple Vision Pro.
The incident occurred in July 2024 when Lomas was being recorded for one of Apple's "Adventure" series videos, which are designed as immersive content for Apple's Vision Pro device.
Accident During Landing in the Jordanian Desert
According to reports, Lomas was piloting a modified microlight plane over the Jordanian desert. He is said to have experience flying this type of plane.
However, unfortunately, after landing, the plane he was driving went off track and hit a rock. The accident caused serious injuries that eventually took his life five weeks later.
The incident occurred on July 15, 2024. The legal process through a coroner's hearing in England, which is scheduled to take place in April 2026, is now reported to have been delayed.
Apple's Ambitious Immersive Video Project
The project involving Lomas is part of Apple's efforts to bring a new generation of visual experiences through immersive video technology. The "Adventure" series itself features a variety of extreme actions, ranging from parkour in Paris to diving in the Arctic region.
During the production, a number of cameras were mounted directly on the microlight plane, including those that recorded Lomas' activities during the flight. So far, there is no indication that the camera equipment was the cause of the accident.
Highlights on Safety Aspects
Behind this incident, there is also concern about safety standards during production. A number of sources mention the issue of long working hours for the crew and limited training for extreme conditions on the set.
Apple is said to have responded by assigning health and safety officers periodically in production. However, there were no other reports of casualties in the incident.
Until now, Apple has not given an official statement. Meanwhile, its production partner, Atlantic Studios, said it could not comment because the investigation process was still ongoing.
"Because the examination process is still ongoing, it is not appropriate for us to comment at this time," the company said in a brief statement.
Claire Lomas' Inspirational Trail
Beyond this tragedy, Claire Lomas is widely known as an inspiration. She suffered paralysis due to a horse riding accident in 2007. However, in 2012, he managed to complete the London Marathon using the help of a robotic suit, while raising funds for charity.
His involvement in the Apple project is part of his passion to continue to challenge boundaries, even after suffering a serious injury.
This tragedy is a reminder that behind the technological innovation and visual ambition, there are real risks that must be managed with the highest safety standards. In the era of increasingly extreme immersive content, the line between exploration and danger is becoming thinner.
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