JAKARTA - OpenAI is preparing to open a new chapter in monetizing AI services by starting to display ads to users of the free and Go versions of ChatGPT in the United States in the next few weeks.
This step was confirmed directly by an OpenAI spokesperson in an official statement to Reuters, after it was first reported by The Information.
In its development, OpenAI has partnered with Criteo, an advertising technology company that provides an ad buying system as well as targeting optimization. This integration is part of an initial advertising pilot project in ChatGPT for the United States market.
According to reports, Criteo offers advertisers a cooperation package with a spending commitment of between 50,000 and 100,000 US dollars. In addition, OpenAI also encourages advertisers to provide various variations of ad content, both in text and visual form, to increase the frequency of impressions as well as the effectiveness of the campaign.
This policy marks a shift in OpenAI's business strategy amid a global surge in ChatGPT usage. With its user base continuing to grow, the company is beginning to explore advertising as a new revenue source beyond premium subscriptions.
On the other hand, this step is also inseparable from the increasing pressure on operating costs, especially for computing infrastructure that supports generative AI technology. Increasing competition in this sector forces major players such as OpenAI to seek diversification of income to remain competitive.
Although it will only be implemented in the United States, this policy has the potential to become a blueprint for future global expansion. For users, the presence of advertisements may change the experience of using ChatGPT - from previously clean and distraction-free, to being more similar to other digital platforms that rely on an ad-based model.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
