Apple Acquires Startup invrs.io to Support Apple Vision Pro Development

Apple acquires startup to strengthen its ecosystem (photo: dok. Apple)

Apple acquired the startup invrs.io in October last year. Although the acquisition was carried out about four months ago, the acquisition deal was only released by the European Commission.

Quoting from MacRumors, Apple not only acquired the employee, but also recruited the only employee from the company. The employee who was pulled by Apple is known as Martin Schubert.

Schubert founded invrs.io in 2023. He focuses on the development of optical and photonic technologies for AR/VR devices. The system developed by Schubert provides an open source framework for highly standardized photonic simulation research.

This technology is considered to have the potential to support the development of Apple Vision Pro devices in the future. Therefore, Apple decided to acquire the startup along with its technology and employees.

Before founding his company, Schubert had a good track record at other tech giants. Schubert worked on AI-based photonics design at X and Meta.

Previously, Apple also acquired another company, namely the Israeli startup Q.ai. The deal with Q.ai, which is worth nearly 2 billion US dollars (Rp33.6 trillion), was also carried out to focus on developing AI technology in the audio sector.

The purchase of Q.ai is recorded as the second largest acquisition in Apple's history after the Beats headphone brand in 2014. This shows that Apple continues to aspire to dominate the technology market.