JAKARTA - XREAL is heating up the competition in the augmented reality glasses market by suing its rival, Viture, in a US court. This lawsuit accuses Viture of infringing XREAL's smart glasses technology patent. This extends a legal conflict that had previously begun in Germany.
In the latest lawsuit document, XREAL said Viture had used technology protected by US Patent No. 11,988,839 without permission. The product that is explicitly targeted is the Viture Pro XR, although XREAL insists that other models may also be involved. According to the company, the similarities in design and technical approaches between the two companies' products go beyond the usual coincidences that occur in the industry.
"This similarity represents product ideas patented by XREAL," the company wrote in its lawsuit, referring to the core technology related to how images are displayed and viewed in XR glasses. XREAL also stated that this legal action was taken due to the increasingly aggressive market growth, with industry research estimating that the XR market value could approach 700 billion US dollars by 2035.
Moor Insights & Strategy analyst Anshel Sag confirmed that the patent was first filed by XREAL in 2018 and officially granted in 2024. He added that XREAL is listed as the sole owner of the patent in both the United States and Germany, while Viture is said to have no similar patents describing the same technology.
Until this news was written, Viture has not given an official response regarding the lawsuit or its legal position in the US court. If XREAL wins this case, the consequences could be significant, ranging from the obligation to pay license fees to the potential ban on selling certain products in the American market.
Both XREAL and Viture are rooted in Beijing. XREAL was founded in 2017 under the name Nreal before rebranding in 2023, while Viture followed by entering the market in 2021. This is not the first time that XREAL has been dragged into a legal conflict. In 2019, Magic Leap sued the company with similar accusations, but the case was eventually dismissed by a US court due to lack of evidence.
Now, with XR market stakes growing and investor scrutiny sharpening, the XREAL and Viture disputes have the potential to become an important precedent for the global AR glasses industry. The court's ruling will not only determine the winner, but could also shape the map of competition for immersive technology in the next decade.
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