JAKARTA - Ahead of Ramadan 2026, Grab Indonesia shared various insights to help brands and marketers prepare for Ramadan campaigns more effectively in the integrated Grab ecosystem.
During Ramadan 2025, Grab recorded significant growth in various services. In GrabMart, purchases of cooking ingredients such as meat, frozen food, and spices increased by 58%, as the need for cooking at home increased.
Demand for GrabExpress services also increased by 40%, and the number of users who made transactions using Grab Dine Out increased by 51%, along with fasting activities outside the home.
Meanwhile, food ordering through GrabFood also grew with an increase in GMV of 11%, with menu items such as kolak, gorengan, takjil, and pisang ijo becoming popular searches.
In terms of mobility, GrabCar recorded an increase in the number of trips by 32% during the Lebaran period, driven by social activities, family visits, and homecoming.
Seeing this opportunity, Grab through GrabAds presents an integrated full-funnel marketing ecosystem within and outside the Grab application, allowing brands to reach Grab users throughout the consumer journey.
This data-driven approach has proven to deliver real business impact. During Ramadan 2025, merchants and partners from various industries using GrabAds managed to increase GMV by an average of 22%.
"Brands that are able to understand this pattern and are present at the right moment will have a greater opportunity to build relevance and encourage consumer action," said Roy Nugroho, Director of Commercial, Grab Indonesia.
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