JAKARTA - Global cybersecurity company Kaspersky has revealed its predictions for cybersecurity trends that will emerge in the retail & e-commerce sector by 2026.
First, Kaspersky predicts that chatbots will likely become a common product discovery tool across online marketplaces, which will provide more detailed recommendations revealing preferences, constraints, and contextual information.
However, this shift expands the surface of privacy attacks, as platforms collect user profiles through chat interactions. As a result, it can increase the risk of excessive data collection, misuse, or disclosure of personal information.
Furthermore, changes to rules in taxes, import duties, and cross-border trade rules are likely to be used as bait in phishing campaigns and fake online stores, which promote cheap deals.
"As pricing and cost rules continue to evolve across markets, this can reduce vigilance, increasing the effectiveness of the scheme, especially for small and medium retailers," the company said.
In addition, AI-powered shopping assistants are also expected to increasingly operate outside of retail platforms, embedding themselves into browsers, mobile apps, and third-party services.
On the other hand, these tools allow for the aggregation of detailed behavioral profiles beyond the direct control of users and retail platforms, increasing the risk of excessive data collection, non-transparent data usage, and unintentional exposure.
Finally, the trend where image-based product searches may be a new challenge in privacy risk. Although this feature improves product discovery, it also increases the risk of inadvertent exposure of personal data.
Images sent by users that may contain faces, home environments, or other sensitive details, can be easy targets for cybercriminals.
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