Lazada Presents AI Update To Platform Ahead Of Shopping Party 12.12

(center) CEO of Lazada Carlos Barrera (photo: Dinda Buana/VOI)

JAKARTA - Ahead of shopping parties 12.12, Indonesia's leading e-commerce platform Lazada, introduced app updates and AI-based platforms, to strengthen services for customer experience.

This update answers the needs of Indonesian consumers who are now smarter and more quality-oriented, as well as increasingly choosing a mall ecosystem where official shops offer authentic, trusted, and high-quality products.

"The brand-centered strategy allows Lazada to become a true value catalyst for Indonesia's e-commerce by turning platform capabilities into real benefits and added value for brands and consumers," said Lazada CEO Carlos Barrera.

Commercial Director of Lazada Indonesia, Nanang Ariswibowo, stated that Lazada's strategy is supported by several core pillars, which include significant improvements in technology, operations, and marketing support.

Lazada has strengthened the entire platform to deliver a holistic and seamless e-commerce experience, from the first click to the delivery of the product into the hands of the customer, Nanang explained.

This platform update includes:

AI-Based Platforms and Apps Updates: This feature helps brands improve the performance of their online stores, while updates on LazMall channels increase brand visibility and strengthen shopping experience at official stores.

Improve Consumer Experience: This improvement includes delivery and installation services for large goods, such as those in the furniture and household appliance category, which are delivered through Lazada's logistics network. In addition, the Lazada Membership Program (Lazada Membership) offers exclusive benefits and benefits, making shopping at Lazada more profitable and cost-effective.

Providing Added Values Through Marketing Expansion: This includes holding a shopping festival where Lazada provides voucher subsidies and promotions, as well as connecting brands to affiliate networks to expand the market.

This update underscores Lazada's commitment to building a future where brands can achieve success, consumers trust shopping platforms, and Indonesia's digital economy continues to grow.