JAKARTA - Perfect Corp launched the latest innovations in the form of Shoe Virtual Try-On (VTO), an artificial intelligence (AI) and augmented reality (AR)-based technology that allows consumers to try shoes virtually.
This technology combines high-resolution 3D models with advanced motion tracking systems, so shoes appear to be naturally attached to the users' feet, even as they move.
The results are very realistic visualizations, which allow consumers to see shoes from various angles with accurate texture, color, and design details.
For brands and retailers, the presence of this technology offers a double advantage, namely increasing the level of sales conversion while reducing retour costs.
"With Virtual Try-On Shoes, consumers in Indonesia can try various shoe models only with their smartphones, so that shopping decisions become easier and more convincing," said Alice Chang, Founder & CEO of Perfect Corp.
Shoe VTO also not only reduces the number of returns to products, this technology helps reduce carbon emissions from repeated delivery processes and minimizes packaged waste, a small but important step towards a more environmentally friendly fashion industry.
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Perfect Corp also sees the future of digital shoe shopping getting more integrated, where consumers can not only try shoes, but also combine them with virtual wardrobe accessories or underwear.
With this innovation, Perfect Corp answers today's consumer needs as well as paves the way for a smarter, more enjoyable, and sustainable fashion shopping future.
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