Indosat And Google Cloud Present AI-Based Search Features On The MyIM3 And Bima+ Apps

The latest AI-based search feature (photo: Indosat)

JAKARTA - Indosat Ooredoo Hutchison (Indosat or IOH) is working with Google Cloud in launching the latest search features, which utilize AI-based Semantic Search technology in the myIM3 and Bima+ applications.

This technology allows customers to conduct searches more relevant, personal, and efficient, making it easier for them to find products and services that suit their needs.

This capability supported by Google Cloud's Vertex AI platform allows the system to understand customer behavior and preferences deeply. So that it can perform personalized searches for each user.

In addition, the Semantic Search technology is also strengthened by Sahabat-AI, a large language model for open source Indonesian-language models, which is specially designed to understand the local context, including support for various regional languages and dialects.

"With Google Cloud support, we present a search system that is not only intelligent but also provides added value, from the user side and business," said Bilal Kazmi, Director & Chief Commercial Officer of Indosat Ooredoo Hutchison, quoted Wednesday, August 27.

Indosat emphasized that AI-based personalization capabilities are able to provide a more personal and relevant service search experience. In fact, AI-based personalization is able to increase the efficiency of the company.

Through this collaboration, Country Director, Indonesia, Google Cloud Fanly Tanto affirms Google Cloud's commitment to continue to improve AI-based innovations to meet the growing business needs.

"The implementation of this technology shows how the combination between the Google Cloud platform and Google search engines can be integrated with the company's AI model so that it can create smarter and personal digital experiences for customers," said Fanly.