JAKARTA - After years of focusing on smartphone innovation and foldable devices, Samsung is now starting to turn its attention more futuristically. In an exclusive interview with CNN after last week's Galaxy Unpacked event, Samsung Mobile EXperience (MX) Chief Operating Officer (MX), Woo-Joon Choi, revealed that the company is exploring a new category in wearable devices, including jewelry and glasses powered by artificial intelligence (AI).
According to Choi, AI technology is developing very quickly, and this progress will open up opportunities for the creation of new device categories that we have never imagined. He added that Samsung believes the future of smart devices should not always be in the form that users carry, but rather wear directly. This statement hints that Samsung wants to develop wearables that are truly integrated in everyday life, such as rings, earrings, necklaces, and smart glasses.
Samsung has been known to be aggressive in research and development investments. The release of the Galaxy Z Fold 7 is the latest evidence of their seriousness in pushing the boundaries of smartphone innovation. However, with the growing smartphone market and limited space for revolutionary changes, Samsung sees the need to look for a new market that could be the future of its company. AI-powered smart jewelry has now emerged as one of the exciting options.
Choi emphasized that although the idea of AI jewelry sounds very futuristic, currently Samsung has not yet started developing these products. However, the company's direction and vision are clear enough: integrating AI into smoother and easier-to-use wearable forms, perhaps even being able to replace some of the smartphone's functions in the future.
"We believe that future devices must be wearable, something you don't need to carry, but you do," said Choi, quoted by VOI from Android Headlines. This signifies a paradigm shift that technology serves not only as a tool, but also as part of an aesthetically unified lifestyle with the human body.
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Meanwhile, Samsung is still focused on developing a new generation of Galaxy XR devices as well as successors to the Galaxy Ring and Galaxy Watch. Although no AI jewelry products are being officially developed, AI's trends and growth speed make the possibility of the presence of such devices very likely in the near future.
The move also shows that Samsung is not only ambitious to lead the conventional mobile market and wearables, but also wants to be a pioneer in creating new forms of technology that are more personal, intuitive, and stylish.
With this grand vision, Samsung seems ready to lead a new chapter in the world of technology, where jewelry is not only aesthetic symbol, but also a means of smart interaction between humans and technology. The future of AI devices seems to come closer to our bodies not in our pockets, but in our fingers, necks, or even ears.
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