JAKARTA Apple is facing a lawsuit for making fake Apple Intelligence ads. This ad also promotes Siri's more personal assistant thanks to the support of Artificial Intelligence (AI).

In fact, the online and offline ads have been withdrawn after Apple postponed the launch of its virtual assistant. Unfortunately, many people feel they have been deceived by the ads so they are suing Apple.

According to Axios' report, Apple will face federal lawsuits on charges of spreading false advertising and building unhealthy competition. The lawsuit has been filed with the US District Court in San Jose, but it is not clear who the plaintiff is.

In its report, the plaintiff stated that Apple's ads on Apple Intelligence have filled many places, ranging from the internet, television, and others. This ad has succeeded in attracting market attention and not a few want to feel its features on the latest iPhone phones.

However, after the release of the iPhone 16 series, the Apple Intelligence feature is still very limited, and almost none. The features promoted in advertising have not yet been released, including more personal Siri, so Apple is claimed to have misled its consumers.

Apple is accused of making excessive promotions based on the AI feature on its devices, even though most of its features do not exist or are incorrectly explained in advertising. Although considered to have made a mistake, this lawsuit did not explain the claim for compensation.

Although the plaintiffs already knew that Apple had withdrawn ads promoting AI-based Siri, the company was still considered to have made a mistake. The reason is, Apple did not withdraw all false statements that have been spread across the market since last summer.


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