JAKARTA - Facebook Indonesia is committed to building a spirit of togetherness, sharing motivation, and spreading positive impacts from the community and MSMEs through its application products. To realize this commitment, Facebook Indonesia launched a campaign with the hashtag #Indonesiaku.
The campaign, which lasts throughout 2021, will raise various stories and inspirations from the community and business actors. Both micro, small and medium entrepreneurs (UMKM). Later, the story will be shared with the wider community.
Country Director of Facebook Indonesia, Pieter Lydian explained that his party wants to celebrate the togetherness that exists between users, communities and business actors. In addition, it also draws inspiration from this togetherness so that it can be shared via Facebook and its extended family of applications.
“From content creators to gaming creators. We will do our best to spread their stories. What is the goal, so that it can be a good inspiration for the Indonesian people, ”Pieter explained during a virtual press conference, Tuesday, February 23.
Prepare the Program Theme and Campaign ProductPieter also said that the #Indonesiaku campaign would come in several product forms. Such as video series, comic series, a series of live events, as well as activities and quizzes that are held via Facebook or Instagram.
"Facebook Indonesia has collaborated with the Department of Design and Visual Communication at Bina Nusantara University to produce the latest video and comic series which will be launched every month," explained Pieter.
In addition, Facebook has also prepared campaigns that have been adapted to the days of celebration, both national and international celebrations. For example, for the #Indonesiaku campaign in March, Facebook will use the momentum of Kartini Day and International Women's Day.
Thus, the program that will be run during March focuses on the theme of women. By Facebook Indonesia, this March program is named Sepekan Perempuan #Indonesiaku.
During the Sepekan Perempuan #Indonesiaku program, Facebook will share inspiring videos related to women leaders in the media sector and paralympic athletes who are members of the Indonesian National Paralympic Committee.
"There will also be a #Challenge that invites people to tell the meaning of the word 'ordinary woman', as well as live discussions with the figures of great women from Indonesia," said Pieter.
Furthermore, all inspirational stories of certain figures, communities, and business actors will be immortalized in book form. According to the plan, this book will be launched in December 2021.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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