Digital Stalls Are Now Much Interested By Traditional Grocery Store Sellers
Warung Digital can work with Tokopedia Partners. (photo: tokopedia/screenshot)

JAKARTA - Tokopedia plans to reach out to traditional stalls in areas in Indonesia so that they can quickly transform into digital stalls, through the Mitra Tokopedia application.

However, according to AVP of New Retail Tokopedia, John Hadiwidjaja, the biggest challenge is the application of technology and education to grocery store sellers in the regions, especially for those who are not used to using Android-based phones.

"So we provide guidance on how to use the application, as well as educating related technology. In the sense that it is not only using applications but how this technology or Tokopedia Partner application can help the businesses of these stalls and grocery stores," said John at a press conference for the anniversary. 3 Tokopedia partners, Tuesday, November 2nd.

According to reports, the number of cities or districts of Mitra Tokopedia itself is claimed to have increased compared to two years ago. Currently, millions of sellers are members of Mitra Tokopedia, spread across 500 cities and regencies in Indonesia.

"The high enthusiasm of the public in meeting the needs of various products from stalls or grocery stores is evident from the survey results, where 9 out of 10 sellers increase the type and number of products sold after joining Mitra Tokopedia," said John.

Some of the most popular digital products at Mitra Tokopedia include BPJS payments, water and electricity. Meanwhile, Wholesale products also increased their transaction value by 12 times compared to the first year that Tokopedia Partners were launched.

Currently, Mitra Tokopedia has been used by millions of traditional business activists in more than 500 cities or regencies throughout Indonesia. Covering areas of Aceh, Medan, Pekanbaru, Padang, Jambi, Palembang, Bengkulu, Lampung, Jabodetabek, Bandung, Cirebon, Sukabumi, Solo, Yogyakarta, Semarang, Surabaya, Malang, Denpasar, Mataram, Makassar, Manado and Pontianak.

"During the last three years, it has been carried out not only to help traditional business activists, but also all people in Indonesia so that they can restore the country's economy, which is currently affected by the pandemic," said John.


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