TikTok Dominates The Most Popular Short Video Platform In Indonesia, Here's The Order

Currently a rapidly growing social media platform is a short video application. (photo: doc. unsplash)

JAKARTA - Social media platforms are mushrooming, especially in Indonesia. Various advanced features are also presented in it to make users survive. Based on research by We Are Social and Hootsuite, this year there are more than 10 million active users of social media in the country.

According to the research, currently a rapidly growing social media platform is a short video application, which allows users to share and enjoy various entertainment and educational content.

Data from We Are Social and Hootsuite also show that 98.6 percent of internet users in Indonesia are connoisseurs of various online video content. No wonder short video platforms are also increasingly popular in Indonesia.

Of the many social media with short video formats that are the choice of the public, here are the 5 most popular platforms in the country:

TikTok

TikTok is very close to the hearts of Indonesian people. This short video sharing platform made by Bytedance is still the talk of the community around the world, with a total of 10 million active users in Indonesia and 732 million active users in the world.

This application allows users to create various instant short video content using various features in it such as editing, effects, filters, text, music, emoji stickers, and much more.

Not only known for its content and features, TikTok users have the opportunity to get benefits in the form of points that can be exchanged for money. You can do this by inviting new users to download the TikTok app, actively watch videos, upload videos, or become content creators.

Through this approach, TikTok has created new content creators with various types of viral short video content that can reach global and Indonesian users.

SnackVideo

This short video application is known to belong to Kuaishou Technology, which is booming in Indonesia. With SnackVideo, users can upload videos ranging from 15 to 60 seconds and edit videos using supporting features such as additional music, audio dubbing, filters, effects, duets with other users, and much more.

SnackVideo also provides a reward system, where users have the opportunity to get rewards by inviting new users to download this application. The reward system also applies to content creators who actively upload videos.

Like

The Likee application first appeared in 2017 under the name LIKE, but this application changed its name to Likee in June 2019. Likee is a short video maker application under the auspices of BIGO Technology Pte.Ltd.

Likee allows users to show, hone creativity, and communicate with their idols through the live streaming feature. Not only in Indonesia, Likee is also present in other countries such as Russia, China, the United States (US), and 200 other countries.

Similar to TikTok and SnackVideo, Likee provides video editing and creation features with more than 2,000 effects or filters. Favorite features in the Likee app are FaceMagic and Moments.

FaceMagic is a camera effect feature that can swap the user's face to resemble a famous artist's face, while the Moments feature is a feature that allows users to record and share their daily activities in the form of writing or photos, such as one of Instagram's features, Stories.

Instagram Reels

This one of course will not miss being the most popular video platform in Indonesia. Instagram, which is one of the most widely used social media in Indonesia, also presents a short video feature with the name Reels as one of its newest innovations.

The Reels feature allows users to upload and record various short video content with durations ranging from 15 to 60 seconds. Basically, Reels features have something in common with TikTok and SnackVideo. The features offered also include recording, editing, adding music, filters, and camera effects to videos.

YouTube Shorts

Lastly, YouTube Short, which has recently spread its wings in Indonesia. As a platform that has previously focused on video content, YouTube certainly doesn't want to be left behind by the short video trend by presenting YouTube Shorts.

YouTube Shorts also allows users to upload short videos that are 15 to 60 seconds long complete with supporting features such as music, audio, filters, and writing.

Also equipped with YouTube characteristics, namely the subscribe, Like, Dislike, comment, and share buttons. For users who are already creators on YouTube, this Shorts feature can provide additional benefits to expand their audience, gain new subscribers, and help support their YouTube account algorithm.