JAKARTA – La Liga is reported to have formed a partnership with Sorare to create an NFT. The top Spanish football division plans to make NFT for all its players in the form of digital cards that can be traded.
"Fans, collectors and players of La Liga fantasy football for the first time will be able to freely trade and play with digital cards of players from La Liga," reads an announcement from La Liga.
Blockchain News reports that the partnership with Sorare is a stone that could open up new revenue streams for La Liga clubs. The highest caste league in Spain is inhabited by a number of the world's biggest football clubs such as FC Barcelona, Real Madrid and Atletico Madrid.
In addition, Ethereum-based platform Sorare is reportedly on a mission to establish partnerships with the 20 best football leagues in the world, one of which is the Premier League (EPL) in England in the coming year.
La Liga president Javier Tebas said the move was part of an effort to offer an exciting experience to fans around the world.
"At La Liga we are always looking for innovative ways to offer new and exciting experiences to our fans and to expand the appeal of our competition, the largest in the world," said Javier Tebas.
At the same time, Sorare's CEO and founder Nicolas Julia said that NFT is the future of global sports fandom that can bond fans with the club.
“NFT is the future of global sports fandom because it allows fans to come together and feel ownership of the sport they love,” said Julia.
For information, Sorare is a fantasy football video game built on Ethereum blockchain technology. Through Sorare users can form their favorite team and can exchange cards for football players. The digital card is packaged in the form of NFT.
This is in line with Sorare's own goal of increasing the global adoption of NFT and blockchain technology. In addition, these NFT cards have their respective values because they are limited and rare. To realize his mission, Sorare is reportedly trying to raise US$530 million (Rp7.5 trillion) in funding to fund the plan.
Some time ago, La Liga superstar who recently moved from Barcelona to PSG, Lionel Messi, reportedly made a number of NFTs himself. Messi also announced the information on his personal Instagram account.
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