JAKARTA - Former Disney executive Kevin Mayer officially left his position from his old company. Now he will take on a new role as the Chief Executive Officer (CEO) of TikTok, as well as the Chief Operation Officer (COO) for ByteDance.
Kevin himself is not a new name in the digital industry. Previously, he led the business development team for the Disney plus streaming service.
Reported by The Verge, Kevin will later be responsible for directing the global development of TikTok and ByteDance. He was also asked to oversee company functions including company development, sales, marketing, public affairs, security, moderation and legal.
"In his role as COO, Kevin will lead music, gaming, Helo, new businesses, and will serve as CEO of TikTok, leading the fast-growing platform as it continues to build a global community of creators, users and brands," explained ByteDance in an official statement, Tuesday, May 19.
The plan, Kevin will start working effectively on TikTok on June 1. he will immediately play his part to develop the short video creation platform that is currently popular with teenagers in America.
In addition, Mayer was also asked to ease the concerns of senators in Washington, USA, who suspect TikTok is a high-level security threat regarding the confidentiality of its users' personal data including sharing data with China.
"I am impressed to see the company build something so rare on TikTok - a creative and positive online global community - and I am excited to help lead the next phase of ByteDance's journey as the company continues to expand its product coverage in every region of the world," Kevin said as quoted by The Verge.
Kevin Mayer's track record at Disney is also no joke. In addition to successfully developing the Disney Plus streaming service, he also helped the acquisition of Pixar, Lucasfilm, Marvel Studio and 21st Century Fox.
So it's only fitting that ByteDance, the parent company of TikTok, hijack Kevin Mayer from Disney. Because before this, they have also recruited new executives from Microsoft and veterans on YouTube several times.
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