Apple Prepares Ultra-Foldable iPhone and Ultra-MacBook for 2027

Apple is preparing two new Ultra products in 2027, namely a foldable iPhone Ultra and a MacBook Ultra (photo: x @Carlos_Vassan)

JAKARTA - Apple is reportedly preparing two new products labeled "Ultra" which are scheduled to be launched in 2027, namely a premium folding iPhone and an upscale laptop called the MacBook Ultra.

The latest report says this move is part of Apple's new strategy to expand its product identity under the new leadership, after the CEO transition from Tim Cook.

If realized, both devices will strengthen the "Ultra" position as the highest category in the Apple ecosystem - above the Pro line, which has long been a symbol of premium performance.

iPhone Ultra and MacBook Ultra

According to a report citing internal sources, Apple's first foldable phone will be marketed under the name iPhone Ultra, rather than following the main numerical naming like the iPhone 18.

The device will stand as its own identity, similar to Apple's strategy when introducing the iPhone Air as a different line from the regular series.

Although it will be introduced at the same time as the iPhone 18 Pro and Pro Max series, the launch of the iPhone Ultra is said to potentially be delayed by several weeks with limited initial availability. Its position is projected to be above the Pro line, as well as the most expensive iPhone Apple has ever released.

Meanwhile, the MacBook Ultra is said to be a premium laptop above the MacBook Pro. This device is rumored to carry an OLED screen with touchscreen support - a feature that Apple has been reluctant to adopt for years for the MacBook line.

If this rumor is accurate, then the MacBook Ultra will be one of Apple's biggest design changes in the laptop category since the transition to Apple Silicon chips.

The device is expected to target professional users who need top-notch performance, while opening up a new segment for ultra-premium laptops.

The report also mentions that the MacBook Ultra was planned to be launched earlier, but was delayed due to memory supply constraints in the global distribution chain.

Strategically, the presence of these two Ultra products marks Apple's shift of focus to high-value exclusive categories. Instead of simply expanding sales volume, Apple seems to want to increase margins through products with sharp differentiation and premium prices.

The approach also reflects a current trend in the tech industry: as innovation in mainstream devices slows, companies are starting to seek growth through new, more experimental and exclusive categories.

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