JAKARTA - Speculation about the folding screen iPhone is getting higher. The latest leak says Apple is likely not to use the name "iPhone Fold", but "iPhone Ultra" for its first foldable device.
This claim originally came from an anonymous WayLabs leaker in March 2026, but is now reinforced by a better known account, Digital Chat Station, which says that the naming is circulating in the industry, especially accessory manufacturers in China.
"Rumors say Apple's folding name is the iPhone Ultra," he wrote on the Weibo platform, although in a still cautious tone - not as aggressive as other leaks usually are.
If true, this move indicates Apple's new branding strategy: creating a caste above the Pro line. So far, the "Ultra" label has begun to be used in several Apple products to mark the most premium variants, and it could be expanded to the iPhone.
This means that the Ultra iPhone is not just a folding device, but also a symbol of repositioning - a flagship product with the highest price and features in the Apple ecosystem.
In parallel, other rumors also mention that Apple is considering using the Ultra name in various lines, ranging from AirPods to MacBook, as part of product differentiation in the upper segment.
However, as usual in the world of leaks, everything is not final. Even Digital Chat Station itself says that the name could be just a temporary branding. Even so, he claims that some important aspects such as screen design, chip specifications, and price have been set.
On the production side, a separate report said the device was undergoing a manufacturing test phase at Foxconn, Apple's main partner. However, a number of obstacles were found that could potentially affect the launch schedule.
The leaked dummy unit also sparked a small controversy: the device is rumored to not support MagSafe - a feature that has long been the mainstay of modern iPhones. If true, this could be a bold design trade-off for a foldable device, especially for a device that is likely to carry the "Ultra" label with a premium price.
Industrially, Apple's move into foldable - plus the potential for an Ultra rebrand - could shake up a market currently dominated by Android vendors. But as usual, Apple doesn't seem to just follow trends, but rather try to redefine standards.
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