JAKARTA - Lazada again recorded sales growth throughout Ramadan 2026 through a series of shopping festivals, ranging from 3.3 Ramadan Mega Sale to THR Sale.
Head of Operations and Business Growth Lazada Indonesia, Amelia Tediarjo, said that this increase was not only supported by transaction volume, but also a surge in order value per consumer.
According to him, sales on LazMall jumped up to 3.5 times compared to normal days, in line with trends across platforms. The fastest growing category is dominated by products related to Ramadan needs and Eid preparations.
He added that shopping activity reached its peak entering the second week of Ramadan, coinciding with the start of the period for receiving the Eid Bonus (THR).
The highest growth was recorded in the fashion category, which increased fivefold compared to normal days, driven by an increase in order values for men's, women's, children's, and sports fashion products.
The category of household needs also recorded a significant growth of 4.5 times. This increase was also driven by consumer needs to ensure the availability of daily necessities during Ramadan.
Meanwhile, the electronics category recorded a growth of up to 4 times compared to normal days, with a surge in demand for gadgets such as smartphones and tablets, as well as household electronics such as televisions.
As trust in online shopping increases, Indonesian consumers are also increasingly confident in buying high-value premium products through eCommerce. This is reflected in the increase in sales of cars, both conventional and electric (EV), by 2.5 times on Lazada.
"The purchase of a car is the highest form of premium spending. This is made possible by the presence of official distributors from well-known automotive brands that ensure consumers get the best products and services, so that the experience of buying vehicles online feels seamless," he said.
Lazada then confirmed that the increase in sales was supported by the strategy of presenting relevant offers and promotions for customers.
"The success during Ramadan is the result of close collaboration between Lazada and brand partners to not only provide authentic and quality products, but also to provide a pleasant shopping experience," concluded Amelia.
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