JAKARTA - The narrative that the iPhone Air failed in the market is beginning to collapse. The latest data shows that this device is actually one of Apple's new strategies in strengthening the middle-class iPhone line.
Based on analysis from Ookla, which processes global data from the Speedtest service in the fourth quarter of 2025, the iPhone Air managed to record an active usage share of 6.8 percent in the latest generation of iPhones. This figure is more than double that of its predecessor, the iPhone 16 Plus, which is only at the 2.9 percent level.
This data is not just a unit shipment figure, but reflects real usage on the global internet network - a more relevant indicator in reading consumer behavior.
Apple's Mid-Tier Strategy Finally Gets a "Formula"The success of the iPhone Air is inseparable from Apple's shift in strategy in designing its product line. Over the past few years, the "Plus" model has been considered to have a less clear identity, being between the standard and Pro versions without strong differentiation.
Now, the iPhone Air comes with a more assertive positioning. Instead of just offering a large screen, this device brings a new identity that is more relevant to users - a combination of design, performance, and price that feels "right in the middle".
Interestingly, the surge in the iPhone Air did not erode the most expensive model. The Pro Max variant remains dominant, while the shift actually occurs from the standard Pro model to the Air. This shows that consumers are starting to be more rational: willing to give up a little premium feature for a more obvious value.
On the other hand, the basic iPhone model also experienced an increase from 5.9 percent to 7 percent, indicating that Apple's product line structure is now easier to understand without overlapping options.
Geographically, the iPhone Air recorded strong performance in markets such as Japan and South Korea - areas known to be sensitive to design and form factors. Meanwhile, in the United States, user distribution is more evenly distributed across the line.
Although Ookla's data is based on active usage and not total sales, the trend direction is consistent: the iPhone Air is not just a rebranding, but a successful strategy improvement. Apple seems to have finally found a new balance - maintaining premium dominance while reviving the middle segment that had lost its way.
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