JAKARTA - YouTube raked in a considerable advertising revenue throughout 2025. The total revenue of the streaming platform from Google reached 40.4 billion US dollars or around Rp. 682.5 trillion.
This figure exceeds the combined advertising revenue of Disney, NBC, Paramount, and Warner Bros. Discovery. Based on a report from research firm Moffett Nathanson, the total advertising revenue from the four studios only touched 37.8 billion US dollars (Rp638.7 trillion).
This report shows a shift in achievement compared to 2024. At that time, the collective revenue from the four Hollywood studios was still greater than YouTube's advertising revenue.
This increased YouTube advertising revenue is driven by the growing interest of viewers, especially the younger generation. Young people are now more often watching digital content made by creators than television broadcasts.
Alphabet, the parent company of YouTube, also reported that YouTube's total revenue reached 60 billion US dollars (Rp. 1,013 trillion). Most of this revenue comes from the YouTube TV, YouTube Premium, and NFL Sunday Ticket services.
The total revenue also surpassed the annual revenue figure reported by Netflix. This shows that YouTube still dominates the entertainment ecosystem.
Even though it looks like it's already very superior, YouTube's advertising revenue is still below Meta. However, advertisers still prioritize YouTube because of its very wide and specific audience reach in various regions.
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