JAKARTA - Canva launched its first Ramadan campaign in Indonesia, by transforming curtains in more than 20 stalls in Jakarta into colorful canvases with humorous messages.
Carrying the theme #DigordeninCanva, through this campaign, Canva transforms the curtain of the warung, which usually serves as a simple cover, into a high-value creative space.
From Kemang to Tanah Abang, various short messages with a local sense of humor decorate the favorite spots of residents, turning everyday stalls into hyper-local billboards at one of Indonesia's biggest cultural moments.
The main figure of this campaign is Kak Jill, a popular creator and curtain entrepreneur. After activating more than 20 stalls in the first phase, Canva will then expand this initiative.
In the second phase, Kak Jill will hold a series of TikTok Live sessions that invite UMKM owners in Jakarta to share their stories. Participants will be selected based on the strength of the narrative and the visibility of the business location - from crowded centers to hidden gems in the surrounding environment.
"Through this Ramadan campaign, we are promoting everyday creativity and bringing the power of design into the hands of everyone - from individuals to MSMEs who are the driving force of the economy," said Laura Kantor, Head of Marketing - Southeast Asia, Canva.
Not only on the streets, Canva also strengthens localization within the platform. More than 33,000 Ramadan-specific templates were launched to support various important moments - from invitations to ngabuburit and Eid greetings to menus, SME promotions, brochures, and children's activity sheets.
To further strengthen cultural relevance, Canva also collaborated with a well-known comic creator, Tahilalats, to present a limited edition template with a touch of typical Indonesian humor.
This campaign will also be strengthened by a row of local creators such as Bang Ucup, Faiz Sadad, and Acid, who are expanding the echo of this movement on various social media platforms.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
