JAKARTA - OpenAI has started testing ads on the ChatGPT platform, specifically for adult users with free services and Go subscriptions in the United States. Meanwhile, users with other subscriptions will not see ads.
This step is part of the company's efforts to expand access and support a stronger system without changing ChatGPT's main answers or experience.
Even so, OpenAI insists that advertising does not affect the answers or the results of user conversations. All answers are still optimized based on the information needs and the context requested.
Meanwhile, ads will be clearly displayed with a "sponsored" label and visually separated from the conversation content. Ad placement is also done through matching between conversation topics, previous conversations, and user interactions with ads.
"During testing, we determine which ads to show by matching ads delivered by advertisers with the topics of your conversations, your chat history, and your previous interactions with ads," the company wrote in its official announcement.
In its official announcement, OpenAI emphasized that conversation privacy is maintained. Advertisers do not have direct access to the content of conversations, chat history, personal memories, or user sensitive data.
In addition, OpenAI will not show ads to users who are predicted or notified to be under 18 years old, and will not show ads next to sensitive topics such as health, emotional intelligence, or politics.
"You can control the ads you see on ChatGPT, including turning off ads, sharing feedback, learning how and why you are shown certain ads, deleting your ad data with a single tap, and managing ad personalization anytime," he concluded.
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