JAKARTA - Lazada Indonesia (Lazada) collaborated with the Ministry of Micro, Small and Medium Enterprises (UMKM) in supporting the acceleration of the economic recovery of the Sumatra region through the launch of a special channel "LazADA in Sumatra" on the Lazada platform.
This channel is presented as a curated showcase for UMKM from Sumatra who have joined Lazada, especially those from disaster-affected areas such as Aceh, West Sumatra, and North Sumatra.
This collaboration is a real solution to help MSMEs become self-sufficient again, reach more customers, and rebuild market confidence in local Sumatran products.
"The disaster that occurred in Sumatra has a real impact on economic activity, especially for MSMEs. As part of Indonesia's digital economy ecosystem, Lazada has a responsibility to contribute to the recovery process," said Head of Government Affairs Lazada Indonesia, Yovan Sudarma.
This special channel 'LazADA in Sumatra' has been active since February 6, 2026 with various special promotional programs for sellers and customers.
The launch of the channel ahead of the holy month of Ramadan is also believed to be the right momentum to encourage the recovery of MSMEs, considering the momentum of Ramadan and Eid al-Fitr is usually the peak of online shopping transactions to meet family needs.
Through this special channel, Lazada not only focuses on increasing short-term transactions, but also on strengthening the foundation of MSMEs' businesses through wider visibility, consumer trust, and a shopping experience that is free of worry.
The Minister of Micro, Small and Medium Enterprises (MSMEs) of the Republic of Indonesia, Maman Abdurrahman, appreciates Lazada's active steps in supporting the recovery of MSMEs in the affected areas of Aceh, North Sumatra and West Sumatra.
"Regional economic recovery requires strong synergy between the government, the private sector, and the community, including in the use of digital platforms as an opening to market access and business drivers for MSMEs," he said.
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