JAKARTA - Eureka, an old brand that has been in the vacuum cleaner industry for decades, is getting more serious about expanding its presence in the robot vacuum market. Unlike many other brands, Eureka is targeting a strategy of presenting flagship class features at a price that is more friendly on the pocket. This commitment is shown through the launch of a number of new products at CES 2026.
At CES 2026, Eureka introduced the Z50, its latest vacuum robot that is claimed to bring features equivalent to premium devices but at a price below 800 US dollars. One of the main advantages of the Z50 is a technology called the "continuous fresh-water instant washing roller" system, which is claimed to be the first in the industry.
This system allows the mopping process to be completed in just one pass, without having to return to the same area, so that cleaning time becomes faster and more efficient.
In addition, the Eureka Z50 is equipped with a suction power that is claimed to exceed 20,000 Pa, so it is able to lift almost all the dirt that is visible on the floor. Other features include a dual anti-clogging brush system, smart navigation, obstacle avoidance, carpet detection, and an all-in-one base station that can wash and dry the mop cloth and automatically clean the container.
For consumers who want a more affordable price, Eureka also presents the E10 Evo Plus. This vacuum robot is marketed at a price below 300 US dollars, namely 299 US dollars, targeting users of small apartments and dormitory rooms. Despite being cheaper, the E10 Evo Plus still offers qualified specifications, such as a suction power of 10,000 Pa and a double anti-tangled brush system.
Another advantage of the E10 Evo Plus is the base station which allows users not to empty the dust bin for up to 45 days. This feature makes it one of the most affordable ultra-affordable robot vacuums with a high level of practicality in its class.
Not only a robot vacuum, Eureka also announced the Floorshine 890, a manual vacuum stick with hot steam technology. This device has a suction power of up to 24,000 Pa, making it the most powerful among Eureka's new products this year.
For the mop function, Floorshine 890 is able to produce hot water up to 194 degrees Fahrenheit, so that floor cleaning becomes more optimal and hygienic. Although it has not revealed its official price, Eureka states that Floorshine 890 will be available throughout 2026.
Through this series of products, Eureka confirms its position as a manufacturer that strives to democratize the advanced features of robot vacuums, so that they can be accessed by more consumers with various budget ranges.
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